International Card Manufacturers Association

Leading global card association, providing member benefits in the following key areas: Education, Training and Networking.

Website Redesign Enhances Customer Experience. Online Directory, increases new business & visibility for members.

The International Card Manufacturers Association (ICMA) is the leading global card association for card manufacturers and personalizers supported by suppliers and other industry participants.

Card Manufacturing | Association | Financial Technology | Commerce

Summary

ICMA wanted a modern, mobile-friendly, cohesive website to enhance their brand awareness, website usability and to showcase the benefits of becoming a member.

With more than 200 members across the globe, ICMA wanted a way to help their members increase their online visibility and allow them to foster new connections.

Solution

Create a professional, modern, user friendly website and build a robust, searchable online membership directory that allows users to look for a card equipment supplier, card manufacturer, card issuer and so much more.

Results

The online directory helped members enhance their brand awareness within the card industry and generated a 30% increase in referral traffic to member sites.

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